Makampani opanga maswiti padziko lonse lapansi akulowa m'gawo latsopano, pomwe kukoma kumakumana ndi ntchito, ndipo moyo wa alumali umakumana ndi moyo wapamwamba. Kutsogolo kwa chisinthiko ichi ndi Richfield Food, malo opangira mphamvu padziko lonse lapansi muzakudya zowuma. Kupanga kwawo kwaposachedwa - Chokoleti Yowumitsa-Youma ya Dubai - sikungoyambitsa malonda. Ndi njira yabwino yopezera utsogoleri mu premium niche yomwe ikupita patsogolo m'makontinenti onse.
Chokoleti cha ku Dubaiwakhala akusiyana nthawi zonse. Imadziwika chifukwa cha kukoma kwake kwachilendo, mawonekedwe ake owoneka bwino, komanso kusachita bwino, imakopa ogula omwe amangofuna kudya zakudya zopatsa thanzi pang'ono. Koma a Richfield achita zomwe akuganiza kuti ndizotheka: asintha izi kukhala mawonekedwe owumitsidwa, kuphatikiza kukoma kwamtengo wapatali ndi zopindulitsa monga moyo wautali wa alumali, kutumiza kopepuka, komanso opanda firiji.
Mwanzeru, ndi kusuntha kwanzeru. Ngakhale makampani ambiri azakudya zokhwasula-khwasula akuvutika ndi chikhalidwe chowonongeka cha chokoleti, Richfield - chifukwa cha mizere yake 18 yowumitsa ya Toyo Giken ndi kupanga maswiti aiwisi ophatikizika - adziwa njira yosungira moyo wa chokoleti pamene akukweza maonekedwe ake. Tsopano, chokoleti cha ku Dubai chikhoza kufikira malonda a e-commerce padziko lonse lapansi, misika yanyengo yotentha, ndi malonda oyendayenda kuposa kale.

Izi zimawonjezera mphamvu za Richfield: kuphatikiza koyima kwathunthu (kuyambira maswiti mpaka chinthu chomalizidwa), chiphaso cha BRC A-grade, ndi mayanjano otsimikizika ndi mitundu ngati Nestlé, Heinz, ndi Kraft. Izi zikutanthauza kuchuluka kwakukulu, zosankha zosinthika zachinsinsi, komanso kusasinthika kwazinthu.
Kwa ogula ndi anzawo amtundu, ndi chinthu cholota: kukopa kwapamwamba komanso kudalirika kwakukulu. Ndipo ndi nkhani zapa TV zomwe zikukwera mozungulira chokoleti chapamwamba koma chophikidwa bwino, nthawi ya Richfield sinakhale yabwinoko.
M'mabizinesi, izi ndizoposa maswiti-ndikusokoneza gulu. Ndipo Richfield akutsogolera.
Nthawi yotumiza: Jun-09-2025