M'nyengo yamasiku ano yomwe ikupita patsogolo mwachangu, chowonadi chimodzi sichinasinthe: makampani okhawo omwe amasintha ndi omwe amayenda bwino. Ndi US ndi China tsopano akugwira ntchito yopititsa patsogolo mgwirizano wamalonda, mwayi ukutuluka - koma palinso zovuta zatsopano zamabizinesi aswiti omwe amadalira maunyolo ogulitsa mayiko.
Ndiko komwe Richfield Food imawala.
Mosiyana ndi opanga azikhalidwe omwe amadalira ogulitsa maswiti a chipani chachitatu (makamaka mtundu ngati Skittles ochokera ku Mars), Richfield wamanga ufumu wopangira maswiti okhazikika. Kuchokera pakupanga mabwalo ake okongola a utawaleza mpaka kuumitsa mwatsatanetsatane ndi zida za Toyo Giken, Richfield imagwira gawo lililonse - kutsimikizira mtundu, mitengo, ndi kupezeka.
Izi ndizofunikira makamaka chifukwa Mars akugulitsa zakeSkittles owumitsidwamwachindunji kwa ogula ndi kuchepetsa kupereka kwa ena. Makampani omwe kale ankadalira Mars kuti apange maswiti tsopano ali pachiwopsezo. Koma Richfield? Ndiwodziyimira pawokha, ochita bwino, ndipo amatha kupanga masiwiti a "Skittles-like" okhala ndi mawonekedwe ofanana, mawonekedwe, komanso nkhonya zowawa - mu masitayelo a jumbo, masikweya, kapena akale.
Ndipo pamene zokambirana zamalonda zikutsegula njira zatsopano pakati pa China ndi US, malonda omwe amagwirizana ndi ovomerezeka, opanga ogwirizana padziko lonse lapansi monga Richfield adzakhala ndi mwayi woyamba pamsika womwe wakula kumene. Mgwirizano wanthawi yayitali wa Richfield ndi osewera apadziko lonse lapansi monga Nestlé ndi Kraft, ophatikizidwa ndi ma lab awo ovomerezedwa ndi FDA ndi mafakitale a BRC A-grade, akutanthauza chinthu chimodzi: akusewera kale padziko lonse lapansi - ndikupambana.
Kwa maswiti omwe akufuna bwenzi lodalirika, lokonzekera mtsogolo, Richfield si njira yanzeru chabe - ndi chisankho chokhacho chomveka.
Nthawi yotumiza: May-23-2025