Mu nyengo yachuma yomwe ikusintha mofulumira masiku ano, chowonadi chimodzi sichinasinthe: makampani okhawo omwe amasintha ndi omwe adzapambana. Popeza US ndi China zikugwira ntchito kuti zigwirizane bwino ndi mapangano amalonda, mwayi ukubuka - komanso mavuto atsopano kwa mabizinesi a maswiti omwe amadalira unyolo wogulitsa padziko lonse lapansi.
Ndiko komwe Richfield Food imawala.
Mosiyana ndi opanga zinthu zakale omwe amadalira ogulitsa ena kuti agule maswiti osaphika (makamaka makampani ngati Skittles from Mars), Richfield yamanga ufumu wopangidwa ndi maswiti wowongoka. Kuyambira kupanga mipiringidzo yakeyake yokongola mpaka kuumitsa bwino ndi zida za Toyo Giken, Richfield imagwira ntchito iliyonse — kuonetsetsa kuti zinthu zili bwino, mitengo, komanso kupezeka.
Izi ndizofunikira kwambiri tsopano popeza Mars ikugulitsa yakeyakeMa skittle ouma mufirijimwachindunji kwa ogula ndi kuchepetsa kupereka kwa ena. Makampani omwe kale ankadalira Mars kuti apeze maswiti oyambira tsopano ali pachiwopsezo. Koma Richfield? Ali odziyimira pawokha, ogwira ntchito bwino, komanso okhoza kupanga maswiti "ofanana ndi a Skittles" okhala ndi mawonekedwe ofanana, kapangidwe kake, komanso sour punch - mumitundu yayikulu, ya sikweya, kapena yakale.
Ndipo pamene zokambirana zamalonda zikutsegula njira zatsopano pakati pa China ndi US, makampani omwe amagwirizana ndi opanga ovomerezeka, olumikizidwa padziko lonse lapansi monga Richfield adzakhala ndi mwayi woyamba pamsika watsopano womwe ukukulitsidwa. Mgwirizano wa Richfield wakale ndi osewera apadziko lonse lapansi monga Nestlé ndi Kraft, wogwirizana ndi ma laboratories awo ovomerezeka ndi FDA ndi mafakitale a BRC A-grade, ukutanthauza chinthu chimodzi: akusewera kale pa siteji yapadziko lonse lapansi - ndikupambana.
Kwa makampani opanga maswiti omwe akufuna mnzake wodalirika komanso wokonzeka kupanga mtsogolo, Richfield si njira yanzeru chabe - ndiyo njira yokhayo yoyenera.
Nthawi yotumizira: Meyi-23-2025