Ubwino Wokoma - Momwe Richfield Food Imapambanira Mavuto a Misonkho

Mbali: Kulamulira Unyolo Wopereka & Kuphatikiza Koyima

 

Mu dziko la malonda apadziko lonse lapansi, mitengo ya katundu ili ngati mitambo yamkuntho—yosayembekezereka, ndipo nthawi zina yosapeŵeka. Pamene United States ikupitirizabe kukakamiza mitengo ya katundu wokwera kwambiri pa katundu wochokera kunja, makampani omwe amadalira kwambiri maunyolo ogulitsa katundu ochokera kunja akumva kupsinjika. Komabe, Richfield Food sikuti ikungopirira mphepo yamkuntho—ikukula bwino.

 

Richfield ndi imodzi mwa opanga ochepa kwambiri ku China omwe ali ndi maswiti osaphika komanso makina owumitsa mufiriji, zomwe zimapangitsa kuti ikhale yothandiza kwambiri pamsika wamakono.maswiti ouma mufirijiMakampani ayenera kudalira magwero akunja, makamaka omwe amagwiritsa ntchito maswiti odziwika bwino monga Skittles - kudalira komwe kwakhala koopsa pambuyo poti Mars (wopanga Skittles) achepetsa kupezeka kwa anthu ena ndikulowa m'malo mwa maswiti ouma omwe amaundana pa nsanja ngati TikTok.

Ma marshmallow ouma mufiriji6
Ma marshmallow ouma mufiriji4

Mosiyana ndi zimenezi, luso la Richfield lopanga zinthu mkati mwa kampani limatsimikizira kuti zinthu zikuyenda bwino komanso kuti mtengo wake ukhale wotsika, chifukwa palibe chifukwa cholipira maswiti kapena ntchito zowumitsa zopangidwa ndi makampani ena. Malo awo okwana 18 a Toyo Giken owumitsa ndi malo okwana masikweya mita 60,000 akuwonetsa kukula kwa mafakitale komwe opikisana nawo ambiri sangagwirizane nako.

 

Ubwino wa njira yophatikizana iyi ndi wotani? Ogula ndi mabizinesi omwe amapeza zinthu zapamwamba nthawi zonse, osakhudzidwa ndi nkhondo zamalonda kapena kusokonekera kwa ogulitsa. Pamene mitengo ya maswiti ochokera kunja ikukwera, Richfield ikupitiliza kupereka mitengo yopikisana, kusunga kukoma kwabwino, komanso mitundu yosiyanasiyana - kuyambira maswiti ouma mufiriji mpaka kulumidwa ndi mphutsi.

 

Kwa mabizinesi omwe akufuna kukhalabe ndikukula bwino m'malo osatsimikizika azachuma, kugwirizana ndi wopanga wolumikizidwa molunjika ngati Richfield si lingaliro labwino lokha —ndi njira yolunjika.


Nthawi yotumizira: Epulo-27-2025