Ma Tariff aku US Sayimitsa Kuphulika Kwa Maswiti - Chifukwa cha Richfield's Global Strategy

Mbali: Global Perspective & Tariff-Proof Strategy

Pamene mitengo ya US pa katundu waku China ikupitilira kukweza mtengo wopangira ndi kugulitsa kwa anthu ambiri ogulitsa zakudya, munthu angayembekezeremaswiti aumitsidwachizolowezi kuchepetsa. Koma si zimene zikuchitika. M'malo mwake, kufunikira kukuchulukirachulukira - makamaka pazinthu zopatsa chidwi, zodzaza ndi kukoma ngati maswiti owuma a geek ndi zimbalangondo. Chifukwa chake? Zatsopano ndi kupanga mwanzeru.

Pomwe ochita nawo mpikisano amakangana kuti asinthe momwe amapezera, Richfield Food ili kale ndi masitepe angapo patsogolo. Kampaniyo inkayembekezera masinthidwe amsika ndikuyika ndalama koyambirira pakupanga maswiti osaphika, komanso mphamvu zowumitsa zowumitsa m'nyumba. Richfield tsopano ndi imodzi mwamafakitale aku China omwe ali ndi ukadaulo ndi zida zofananira ndi zimphona zapadziko lonse lapansi ngati Mars - kuwapatsa kuthekera kopanga maswiti osasinthika, owopsa ngakhale m'malo otsika mtengo.

Richfield sikuti imangopereka maswiti - imapereka bata, mtundu, komanso mitengo yampikisano. Pokhala ndi mizere yopitilira 20 yopangira komanso kupezeka m'masitolo opitilira 30,000 a amayi ndi makanda, gululi limadziwa kuphatikizira miyezo yachikhalidwe yachitetezo chazakudya ndi zomwe ogula amakono amachita.

Ngakhale ndi mitengo yamtengo wapatali yaku US, kuwongolera bwino kwamitengo ya Richfield komanso kutulutsa kwakukulu kumathandizira kuti athe kukwanitsa, kulola ogawa ndi mitundu yapadziko lonse kukhala yopindulitsa. Kaya ndi mtundu watsopano wa DTC pa Shopify kapena wogulitsa malonda akuyesera kukwaniritsa zomwe akufuna, Richfield amaonetsetsa kuti maswiti akubwera.

M'malo osatsimikizika amalonda apadziko lonse lapansi, chitsanzo cha Richfield choganizira zamtsogolo chimatsimikizira kuti njira zoyenera komanso zowonera zam'tsogolo zitha kupangitsa bizinesi iliyonse kukhala yokoma - ngakhale ikapanikizika.