Misonkho ya ku US Siiletsa Kuchuluka kwa Maswiti - Chifukwa cha Ndondomeko ya Richfield Padziko Lonse

Mbali: Malingaliro Padziko Lonse & Ndondomeko Yotsimikizira Misonkho

Pamene misonkho ya US pa katundu waku China ikupitilira kukweza ndalama zopangira ndi kugulitsa kwa ogulitsa chakudya ambiri ochokera kunja, munthu angayembekezere kutimaswiti ouma mufirijichizolowezi chikuchepa. Koma si zomwe zikuchitika. Ndipotu, kufunikira kukuchulukirachulukira - makamaka pazinthu zokongola komanso zokoma monga maswiti a geek ouma mufiriji ndi zimbalangondo za gummy. Chifukwa chake? Kupanga zinthu mwanzeru.

Ngakhale kuti opikisana nawo akuyesetsa kusintha momwe amagulira zinthu, Richfield Food ili patsogolo kale. Kampaniyo inkayembekezera kusintha kwa msika ndipo inayika ndalama koyambirira pakupanga maswiti osaphika, komanso luso lonse lowumitsa mkati mwa kampani. Richfield tsopano ndi imodzi mwa mafakitale okhawo aku China omwe ali ndi ukadaulo ndi zida zofanana ndi makampani akuluakulu apadziko lonse lapansi monga Mars - zomwe zimawapatsa mwayi wopanga maswiti okhazikika komanso osinthika ngakhale m'malo otentha kwambiri.

Richfield sikuti imangopereka maswiti okha - imapereka mitengo yokhazikika, yabwino, komanso yopikisana. Ndi mizere yopangira yoposa 20 komanso kupezeka m'masitolo opitilira 30,000 a amayi ndi makanda am'nyumba, gululi limadziwa momwe lingagwirizanitsire miyezo yachikhalidwe yotetezera chakudya ndi zomwe ogula amakono amakonda.

Ngakhale mitengo ya zinthu ku US ili yokwera, kuwongolera bwino mtengo kwa Richfield komanso kutulutsa zinthu zambiri kumathandiza kuti zinthu zizikhala zotsika mtengo, zomwe zimathandiza ogulitsa ndi makampani apadziko lonse lapansi kuti apitirize kupeza phindu. Kaya ndi mtundu watsopano wa DTC pa Shopify kapena wogulitsa zinthu zambiri amene akuyesera kukwaniritsa zosowa za ogulitsa, Richfield akuonetsetsa kuti maswiti akupitilizabe kupezeka.

Mu malonda apadziko lonse lapansi osatsimikizika, chitsanzo cha Richfield choganizira zam'tsogolo chikutsimikizira kuti zomangamanga zoyenera komanso kuwona patsogolo njira zingapangitse bizinesi iliyonse kukhala yabwino - ngakhale ili pansi pamavuto.