Mars itaganiza zogulitsa ma Skittles owuma owuma mwachindunji kwa ogula kudzera pamapulatifomu ngati TikTok, makampani ambiri akudalira Mars chifukwa cha iwo.maswiti aumitsidwaZopereka sizikudziwika za kupezeka kwamtsogolo ndi mitengo. Msika wa maswiti owumitsidwa akamawumitsidwa akukulirakulira, ndikofunikira kuti mabizinesi apeze ogulitsa odalirika komanso apamwamba kwambiri. Richfield Food, mtsogoleri wapadziko lonse lapansi wopanga maswiti owumitsidwa, amapereka njira yabwino kwambiri, yopatsa kukhazikika, kuchita bwino, komanso mtundu womwe mabizinesi ambiri amafunikira.
1. Katswiri ndi Zatsopano pa Kuwumitsa-Kuwumitsa
Chakudya cha Richfield chili ndi zaka zopitilira 20 zowumitsa maswiti, zomwe zimatipangitsa kukhala m'modzi mwa osewera odziwa zambiri pamsika. Fakitale yathu, yokhala ndi mizere 18 yopanga zowumitsa zowumitsa za Toyo Giken, imatenga masikweya mita 60,000, ndipo ili ndi ukadaulo wotsogola wofanana ndi miyezo yapamwamba yamakampani ngati Mars. Ukadaulo wathu umawonetsetsa kuti maswiti aliwonse amakhalabe ndi kukoma kwake, mawonekedwe ake, komanso mawonekedwe ake, ndikumapereka chinthu chowumitsidwa mwapadera nthawi zonse.
Pazaka zopitilira makumi awiri tikuyenga njira yathu yowumitsa-zizindikiro, takwaniritsa luso lathu lopanga maswiti omwe amakhala osangalatsa komanso owoneka bwino kwinaku akupereka kununkhira kowopsa. Mosiyana ndi Mars, yomwe ikuyang'ana kugulitsa mwachindunji, Richfield ikupitilizabe kupereka zokhazikika, zopanga zazikulu, kuwonetsetsa kuti mabizinesi atha kudalira ife kuti tipeze chakudya chokhazikika.
2. Kuphatikizika Kwapamwamba kwa Ulamuliro Wapamwamba
Ubwino umodzi wosankha Richfield ndi unyolo wathu wophatikizika wophatikizika. Monga fakitale yokhayo yowumitsa ku China yomwe ili ndi mphamvu zake zopangira maswiti, titha kupanga maswiti apamwamba kwambiri ngati Skittles mwachindunji mnyumba. Izi zikutanthauza kuti timawongolera njira yonse yopangira maswiti, kuyambira kupanga maswiti osaphika mpaka kuumitsa, zomwe zimakulitsa luso lathu ndikuchepetsa chiwopsezo cha kusokonekera kwa chain chain.
Pogwira ntchito zonse zopanga maswiti ndikuwumitsa kuzizira mkati, Richfield imatha kupereka mitengo yampikisano ndikuwonetsetsa kuwongolera kwabwino kwambiri. Izi zimatisiyanitsa ndi Mars, yomwe ikuchoka pakupereka maswiti owuma kwa mabizinesi, zomwe zitha kukweza mtengo kapena kuchepetsa kupezeka kwa mabwenzi akunja. Ndi Richfield, mabizinesi amatha kuyembekezera mitengo yampikisano, maswiti apamwamba kwambiri, ndi ntchito zodalirika, zomwe zimatipangitsa kukhala ogwirizana bwino monga Mars pivots ku chitsanzo cholunjika kwa ogula.
3. Maswiti Apamwamba Ozizira Ouma Pazosowa Zonse Zamalonda
Maswiti owuma a Richfield amaphatikiza zinthu monga maswiti a utawaleza wowumitsidwa, kulumidwa ndi nyongolotsi, ndi zimbalangondo. Timapereka masaizi anthawi zonse komanso a jumbo, okhala ndi zosankha zamafuta okoma ndi owawasa, monga mtundu wotchuka wa Skittles. Maswiti athu amapangidwa ndi zosakaniza zabwino kwambiri ndipo amawumitsa mosamala kwambiri zomwe zimapangitsa kuti kununkhira kukhale kosangalatsa komanso kosalala.
Kusiyanasiyana kwazinthu za Richfield komanso kusinthika kwake kumatsimikizira kuti mabizinesi atha kupeza maswiti owumitsidwa bwino kuti agwirizane ndi zomwe akufuna pamsika, kaya ndi nyongolotsi zowawa kapena zimbalangondo zowuma. Kutha kwathu popereka ntchito za OEM/ODM kumapangitsa kuti pakhale mayankho ogwirizana, zomwe zimapangitsa kuti makampani azikulitsa maswiti awo ndikutsatira zomwe msika ukufunikira.
Mapeto
NdiRichfield Food, mabizinesi amapeza munthu wodalirika, wodziwa zambiri, komanso wodalirika wopereka masiwiti owumitsidwa. Mosiyana ndi Mars, yomwe ikusintha kuyang'ana kwake ku malonda omwe amagulitsa mwachindunji kwa ogula, kuphatikiza kwa Richfield molunjika, kudzipereka ku khalidwe labwino, ndi mitengo yampikisano zimatipangitsa kukhala osankhidwa kwa makampani omwe akufuna kukhalabe ndi zinthu zouma zouma. .
Nthawi yotumiza: Nov-13-2024