Pambuyo poti Mars yasankha kugulitsa Skittles zake zouma mufiriji mwachindunji kwa ogula kudzera pa nsanja monga TikTok, makampani ambiri amadalira Mars kuti apeze ndalama zawo.maswiti ouma mufirijiZinthu zomwe zilipo sizikudziwika bwino za kupezeka kwa maswiti komanso mitengo yake mtsogolo. Pamene msika wa maswiti ouma mufiriji ukupitirira kukula, ndikofunikira kuti mabizinesi apeze ogulitsa odalirika komanso apamwamba. Richfield Food, mtsogoleri wapadziko lonse lapansi pakupanga maswiti ouma mufiriji, imapereka njira yabwino kwambiri, yopereka kukhazikika, magwiridwe antchito, komanso mtundu womwe mabizinesi ambiri amafunikira.
1. Ukatswiri ndi Zatsopano pa Kuwumitsa ndi Kuwumitsa mu Utsi
Richfield Food ili ndi zaka zoposa 20 zaukadaulo pakupanga maswiti owumitsa mufiriji, zomwe zimatipangitsa kukhala amodzi mwa osewera odziwa bwino ntchito pamsika. Fakitale yathu, yokhala ndi mizere 18 yopangira maswiti owumitsa mufiriji ya Toyo Giken, imafikira mamita 60,000, ndipo ili ndi ukadaulo wapamwamba wofanana ndi wa makampani apamwamba ngati Mars. Ukadaulo wathu umatsimikizira kuti maswiti onse amasunga kukoma, kapangidwe, ndi mawonekedwe abwino, kupereka chinthu chowumitsa mufiriji nthawi iliyonse.
Ndi zaka zoposa makumi awiri tikukonza njira yathu yowumitsa mufiriji, takulitsa luso lathu lopanga maswiti omwe amasunga kapangidwe kosangalatsa komanso kosalala pamene akupereka kukoma kokoma. Mosiyana ndi Mars, yomwe ikutembenukira ku malonda mwachindunji, Richfield ikupitilizabe kupereka kupanga kokhazikika komanso kwakukulu, kuonetsetsa kuti mabizinesi angadalire ife kuti tipeze zinthu nthawi zonse.
2. Kuphatikiza Koyima kwa Ulamuliro Wapamwamba
Chimodzi mwa zabwino zazikulu posankha Richfield ndi unyolo wathu wogulira zinthu wolumikizidwa molunjika. Popeza ndi fakitale yokhayo yowumitsa ku China yomwe ili ndi luso lake lopanga maswiti osaphika, titha kupanga maswiti apamwamba kwambiri monga Skittles mwachindunji m'nyumba. Izi zikutanthauza kuti timalamulira njira yonse yopangira, kuyambira kupanga maswiti osaphika mpaka kuumitsa osaphika, zomwe zimawonjezera magwiridwe antchito athu ndikuchepetsa chiopsezo cha kusokonekera kwa unyolo wogulira.
Mwa kusamalira kupanga maswiti ndi kuumitsa mkati, Richfield imatha kupereka mitengo yopikisana pomwe ikuwonetsetsa kuti zinthu zikuyenda bwino kwambiri. Izi zimatisiyanitsa ndi Mars, yomwe ikusiya kupereka maswiti ouma mufiriji kwa mabizinesi, zomwe zingakweze ndalama kapena kuchepetsa kupereka kwa ogwirizana nawo akunja. Ndi Richfield, mabizinesi amatha kuyembekezera mitengo yopikisana, maswiti apamwamba, ndi ntchito yodalirika, zomwe zimatipangitsa kukhala ogwirizana bwino pamene Mars ikusintha kukhala chitsanzo cholunjika kwa ogula.
3. Maswiti Ouma Ozizira Abwino Kwambiri Oyenera Zosowa Zonse Zamalonda
Maswiti ouma mufiriji a Richfield akuphatikizapo zinthu monga maswiti ouma mufiriji, kuluma ndi nyongolotsi, ndi zimbalangondo zofewa. Timapereka mitundu yonse ya maswiti wamba komanso akuluakulu, okhala ndi mitundu yosiyanasiyana ya kukoma kokoma ndi kowawasa, monga mtundu wotchuka wa Skittles. Maswiti athu amapangidwa ndi zosakaniza zabwino kwambiri ndipo amawumitsidwa mosamala kwambiri kuti asunge kukoma ndi kuuma bwino.
Mitundu yosiyanasiyana ya zinthu za Richfield komanso kuthekera kosintha zinthu mwamakonda kumaonetsetsa kuti mabizinesi angapeze maswiti abwino kwambiri ouma mufiriji kuti agwirizane ndi zomwe msika wawo ukufuna, kaya ndi sour gummy worms kapena freeze-dryed gummy bears. Kutha kwathu kupereka ntchito za OEM/ODM kumalola mayankho azinthu zomwe zimapangidwa mwamakonda, zomwe zimapangitsa kuti makampani azitha kukulitsa maswiti awoawo ndikukwaniritsa zosowa za msika.
Mapeto
NdiChakudya cha Richfield, mabizinesi amapeza mwayi wopeza maswiti okhazikika, odziwa bwino ntchito, komanso odalirika. Mosiyana ndi Mars, yomwe ikusintha chidwi chake kukhala malonda ochokera kwa ogula, kuphatikiza kwa Richfield, kudzipereka ku khalidwe labwino, komanso mitengo yampikisano zimatipangitsa kukhala chisankho chabwino kwambiri kwa makampani omwe akufuna kusunga zinthu zabwino kwambiri zouma zouma zouma.
Nthawi yotumizira: Novembala-13-2024